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10 fundamental principles for Rams

What is a good design ?

⊕ Be innovative.
⊕ Supply a utility in every product.
 Be aesthetic.
Make an understandable product.
Be discreet.
⊕ Be honest.
Find a long-term value.
Conceive details with an exhaustive precision.
Be environment-friendly.

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Our Motivations

The final design of the drill is the result of search around a simple, geometric and minimalist shape.

Braun products are designed to be functional and ergonomic. The sense of detail speaks for the fundamental importance of the object itself. All components are put in by a precise order based on use.

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Apply a methodology, the Braun philosophy

Rough and Ideation


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This drill carefully reflects the designer Dieter Rams’s Braun philosophy

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