A Functional & Ergonomic Drill
10 fundamental principles for Rams
What is a good design ?
⊕ Be innovative.
⊕ Supply a utility in every product.
⊕ Be aesthetic.
⊕ Make an understandable product.
⊕ Be discreet.
⊕ Be honest.
⊕ Find a long-term value.
⊕ Conceive details with an exhaustive precision.
⊕ Be environment-friendly.
The final design of the drill is the result of search around a simple, geometric and minimalist shape.
Braun products are designed to be functional and ergonomic. The sense of detail speaks for the fundamental importance of the object itself. All components are put in by a precise order based on use.
Apply a methodology, the Braun philosophy
Rough and Ideation
This drill carefully reflects the designer Dieter Rams’s Braun philosophy